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1. Introduction

This Privacy Policy explains how Apex Asset Real Estate LLC (“we”, “us”, “our”) collects, uses, discloses, and protects personal data when you use our Site apex-asset.com or engage with our Services.

2. Information We Collect

We may collect the following types of personal data:

Identity & Contact Information: name, email address, phone number, address.

Client Preferences & Requirements: property preferences, investment goals, budget, etc.

Usage Data: IP address, browser type, device information, pages visited, time spent on pages, referrer URL.

Communications Data: any messages or correspondence you send to us (emails, WhatsApp, etc.).

3. How We Use Your Information

We use your personal data for the following purposes:

To provide and provide improvements in our Services (matching you with property listings, consultancy, property management).

To communicate with you (responding to inquiries, updates, service announcements).

To customise your experience (showing listings relevant to your preferences).

To comply with legal obligations, including anti-money laundering (AML), know your customer (KYC) rules.

For marketing (if you consent), such as sending promotional materials about properties, market trends, offers.

Sharing of Information

We may share your personal data with:

Third-party service providers who help us in providing our Services (e.g. property developers, listing platforms, consultants).

Government or regulatory bodies when required by law.

Affiliates or business partners when relevant and only for agreed purposes.

Potential buyers or tenants if you engage us in buying/selling/renting property, with your consent.

5. Cookies & Tracking Technologies

We use cookies, web beacons, and similar technologies to collect usage and device data to enhance user experience and analyze usage of our Site.

You can manage cookies through your browser settings. Some features of the Site may not work properly if cookies are disabled.

6. Security of Your Data

We implement reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, disclosure, alteration or destruction. However, no internet transmission is completely secure; we cannot guarantee absolute security.

7. Data Retention

We will retain your personal data only for as long as necessary for the purposes set out in this Privacy Policy, or as required by law. When no longer needed, data will be securely deleted or anonymized.

8. Your Rights

Depending on applicable law, you may have the following rights:

Access your personal data we hold;

Rectify inaccurate or incomplete data;

Request erasure (‘right to be forgotten’);

Restrict or object to processing;

Withdraw consent where processing is based on consent;

Data portability (if applicable).

To exercise these rights, contact us at info@apex-asset.com.

9. Children’s Privacy

Our Services are not directed to individuals under the age of [18]. We do not knowingly collect personal data from minors. If you believe we have collected such data, please contact us to have it removed.

10. International Transfers

Since we operate in Dubai and may interact with users globally, your data may be transferred to and stored in jurisdictions outside your country. We will ensure that such transfers comply with applicable data protection laws.

11. Updates to Privacy Policy

We may update this Privacy Policy from time to time. When we do, we’ll post the new version on the Site with an updated “last modified” date. Your continued use of the Site after such changes indicates your acceptance of the updated policy.

12. Contact Information

If you have any questions about this Privacy Policy, or wish to exercise your data rights, contact us at:

Apex Asset Real Estate LLC

Email: info@apex-asset.com

Phone: +971 52 485 5894